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Tourism economy in India is upswinging

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Tourism economy in India is upswinging

Tourism economy in India has been on the upswing, especially in the past two years. India’s outbound traffic almost touched six million in 2004, up from 4.8 million in 2003. A growth in demand for outbound tourism is expected to grow by 8.8 per cent per annum, in real terms, between 2004 and 2014. India certainly is displaying signs of its much overdue initiation to the clique of mature markets, both on the outbound and inbound plane. Against the backdrop of this upbeat scenario, the month of February will witness India’s first-ever international travel trade show TravelWorld across four days ie February 24-27, 2005. The event is the brain child of Express Travel & Tourism, India’s leading travel business magazine for the travel trade industry, and part of the Business Publications Division (BPD) of the Indian Express Group. TravelWorld will be integrated into the macro canvas of Express World. The event will front India’s only B2B travel trade show alongside Hospitality World, Healthcare World and Medical Tourism Expo some of India’s most relevant verticals. Given the pervasive relevance of travel in everyday life, it is inescapably interwoven into different industries.

The ignorance of this trend has been an oversight that most Indian trade fair organisers have suffered from, thus falling into the trap of limited dimension. By integrating technology, wellness and the film industry into its ambit, TravelWorld has sought to integrate travel into its separate pavilions dedicated to each segment of tourism, the niche focus is magnified further by the presence of concurrent exhibitions and seminars for other industry verticals. Such gargantuan proportions can be intimidating to visitors. Taking cognition of the event, TravelWorld 2005 has put together Comprehensive Integrated Theme Pavilions, which is in sync with and celebrates the segmentation of the Indian tourism landscape. It is also recognition of the time crunch that most business visitors are pressed by.

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