The Tasmanian Government has launched a fresh campaign to entice more Victorians to take a short break in Tasmania.
Advertisements will be placed at prime Melbourne sites like Federation Square and will also appear on trams and AFL programs.
Last year’s controversial “Melbored” campaign increased the number of short break Victorian visitors by more than 60 per cent.
Rob Gaison from Tourism Tasmania says paper coffee cups carrying new tongue-in-cheek slogans will be distributed to inner city Melbourne cafes this month.
“I don’t think we should be shy,” he said.
“To cut through all the noise that is in the market place we have to be little bit different so we are using billboards in very different prime locations in Federation Square.”
More: abc.net.au
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