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Tourism industry thriving in spite of ‘04 hurricanes

Just as the summer vacation season kicks off, virtually every tourism indicator is going up in Florida - from hotel occupancy and room rates to the number of visitors.

That’s especially welcome news to the tourism industry here, which had concerns that last summer’s hurricanes might scare away this summer’s visitors.

Despite the four storms that struck in August and September of 2004, Florida still had a record number of visitors last year and tourism spending hit a record $57 billion, up 10.8 percent.

A March survey showed that only one in every 10 potential visitors was less likely to visit Florida because of hurricanes, down from one in five in October. And tourism spending for January and February rose to $10.6 billion, up 10.9 percent from the same months last year.

“Tourism numbers are up this year just like everything else,” Gov. Jeb Bush said. “The irony is that even though we were devastated by these storms, the economy in our state has never been stronger.”

Visit Florida, the state’s tourism marketing agency, has increased advertising to raise Florida’s profile as a destination. The agency is also paying for “Cover your event” insurance to soothe the fears of convention organizers..

More: courierpress.com

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