British travellers still prefer sun, sea and sand when it comes to booking their annual break, according to a new summer survey.
Research by Virgin Money Travel Insurance found that almost four in ten holidaymakers (38 per cent) still enjoy the traditional beach holiday, with just 12 per cent choosing a city break and two per cent opting for a cruise. Other forms of vacation, such as lakes and mountain breaks and coach tours, are also becoming increasingly popular with Brits.
Just 28 per cent of those polled choose a beach holiday in the UK, with 53 per cent heading for sunnier Europe. France and Spain are the most popular destinations, particularly for young families, who will soon be taking summer breaks.
Parents with very young children are more inclined to holiday in the UK and the most popular destination for those choosing to stay in Britain is the West Country, followed by Scotland and the South East. The research also found that the average cost of a holiday is £862, with almost half (44 per cent) of Brits spending less than £500 on their annual trip.
More: moneynews.co.uk
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Summer is here at last, which means that most British vacationers are headed to the beach.
According to research by Virgin Money Travel Insurance, an overwhelming 38 per cent of holidaymakers enjoy the traditional beach holiday, with no other holiday coming close in popularity.
Coming in second place were city holidays at 12 per cent.
Of those headed to the beach, 72 per cent leave the UK for foreign sand, usually in France, Spain, or elsewhere in continental Europe.
France and Spain are the most popular European destinations for young families, although families with toddlers prefer to stay in UK beaches and
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