Featuring executives and luminaries from World Bank, Yahoo!, Microsoft, NBC Today Show, Orbitz, Recreational Equipment , Inc. (REI), National Geographic Adventures Magazine, The Travel Institute, and dozens of respected and influential adventure travel industry experts, the Adventure Travel Trade Association (ATTA) unveiled an unprecedented program schedule to inaugurate its Adventure Travel World Summit (ATWS).
The ATWS will be held in Seattle on October 16, 17, and 18, 2005, at the Bell Harbor International Conference Center on Elliot Bay.
Helping Summit participants fuse big-picture vision with everyday practical knowledge and tools to help businesses reduce costs, increase revenues and grow their own customer bases is the primary aim of the three-day conference. ATWS sessions will offer interactive learning environments where partnerships are formed, new research is collectively analyzed, challenging issues are debated, group-buying power is developed, a stronger community is built, and progressive visions are explored. The outcome of the ATWS is to enable the industry to better serve travelers, promote responsible tourism, and optimize the industry`s market potential. Core topics include trends, research, marketing, partnering, operations, sustainability, and funding.
“The Adventure Travel World Summit is a long overdue opportunity,” says Kurt Kutay, President of Seattle-based Wildland Adventures. “Over the past quarter century, adventure travel companies and related businesses have proliferated in response to an ever-increasing market of active, outdoor travelers. We have witnessed dramatic changes in the economic structure of our industry, insurance liability requirements, ongoing environmental and social concerns on the ground, and strategies for understanding and capturing our changing market. I anticipate a highly creative and productive collaboration among experienced executive-level colleagues for the benefit of our respective businesses and as well as setting the course for future development of our niche industry at this critical time.”
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